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Story-driven strategy and learning tools that make work clearer and easier to repeat.

For corporate teams scaling performance, and small organizations building capacity.

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Why This Works
  • People remember stories, not policy docs.
  • People repeat simple language, not nuance-heavy explanations.
  • People follow through when the “right move” is embedded in the system, not trapped in someone’s head.

Choose Your Path

Small Business + Nonprofit

  •  
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  • Messaging Clarity,
  • Story capture
  • Micro-Videos
  • Onboarding Kits
  • Grant-ready Narratives

Corporate Teams

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  • Enablement
  • Onboarding
  • Workflow Learning
  • Digital Adoption
  • Scalable Training

Small Biz and Nonprofit

We start with real moments from your work, shape them into clear meaning your community understands, then turn them into simple moves your team can repeat. These services are designed to build capacity without adding more to your plate.

Moment Capture

Story + Knowledge Capture

  • Interviews
  • Story Bank
  • Top Questions

Meaning Messaging

Clarity + Grant Language

  • Key Messages
  • Grant-ready Narratives
  • Web Copy Prompts

Move Toolkit

Micro-videos + Usable Tools

  • Facilitated Workshops
  • Reflection Tools
  • Alignment Guides

Corporate Services

Strategy first, then usable tools. We identify the moments that matter, clarify what “good” looks like, and ship assets teams can apply immediately.

Onboarding + Enablement Systems

Get new hires productive faster with a clear, role-based onboarding path and tools managers can actually run.

Workflow Learning + Performance Support

Reduce rework and mistakes by putting the right guidance inside the moments where work happens.

Content + Microlearning Production

Initial one-to-one consultation, Health & Fitness Assasments Bespoke training program planing, Custom Nutrition plan & recipes.

L&D Advisory + Team Coaching

Align strategy, build internal capability, and strengthen your L&D operation with practical guidance and coaching.

Let’s work together

Get in touch today and receive a complimentary consultation.

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Name

Lee Rodrigues, M.A.

Lee Rodrigues is a seasoned content creator and leader in performance support, with over 20 years of experience in technology, training, and multimedia production. Renowned for designing strategic learning solutions, Lee leverages frameworks like The Five Moments of Need®, ADDIE, and Agile methodologies to drive organizational growth.

His career highlights include working with Google, Apple, and YouTube, where he developed multimedia learning products. Notably, he produced 85 instructional videos and created YouTube’s first Online Certification Program, reducing travel costs and enhancing certification reach.

A people leader, Lee cultivates award-winning teams and fosters continuous improvement. At Sunnova Energy Inc., he developed a comprehensive e-learning course catalog, optimizing engagement and sales performance. Currently, Lee’s team is implementing WalkMe, a digital adoption platform, to enhance user experience and digital tool adoption across organizations.

Passionate about content creation, Lee collaborates with diverse teams to design engaging learning experiences, transforming technical content into impactful moments. His approach is driven by strategy, efficiency, and growth.

Connect with Lee on LinkedIn to explore how his expertise can benefit your organization.

Our method has been tested

Rated 5 out of 5
Lee gets stuff done, period. He is fantastic to work with, detail/process focused, with a no-nonsense approach that is both refreshing and beneficial to the project. He is also great fun to be around, the compete package.
Shawn Myers
Senior Motion Designer at Google Deepmind
Rated 5 out of 5
Lee started with YouTube as an Instructional Design and Post Production Lead, but he quickly expanded to designing project plans, managing several projects concurrently and providing higher levels of service to our team. Lee’s systematic approach to problem solving, producing creative solutions, flexibility, and his can-do attitude resulted in launching the first ever YouTube Certified Online program helping us to scale our delivery. Lee was resourceful in the face of ambiguity; unflappable, and helped us to achieve our goals.
Jim Conley
Director Marketing Education and LinkedIn
Rated 5 out of 5
Lee was my main lead for anything Production. His personality was a great fit not just for YouTube, but also for the challenges of the project. He is extremely reliable, trustworthy, adapts well to team environments and can get others to focus and work. During his tenure, we were able to process 85 videos in 8 weeks with a 75-80% cost reduction. During times of uncertainty, he was able to manage his emotions to motivate not just our full time team, but also the contractors at the studio which at one time were 15 editors/animators/etc. I would highly recommend Lee to work on projects that require problem solving, production and contain high levels of ambiguity.
Julio Herrara
YouTube, Sales and Training Enablement

Portfolio Projects

Mendocino Spirits: Between the Barrels YouTube Series

Mendocino Spirits was working to expand distribution, but they were running into a familiar challenge: their distilling method was unique, and it took too long to explain in a pitch.

Self Paced Online Course: When Self Falls Away

Integrated Restoration Institute wanted to create a course so students could continue their personal development even if they live on the other side of the country.

YouTube Certified

When I joined the YouTube team, we had eight weeks to complete production  on eighty-five instructional videos. 

7 Habits of Magnetic Bloggers

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