Moment → Meaning → Move
Fractional Learning & Performance Director
I help organizations close the gap between training that exists and performance that doesn’t change, using AI to build fast, and human judgment to build the right thing.
What I ship works on the floor, in the field, in the pipeline.
20+ years building learning for teams at
YouTube
Apple
Autodesk
Sunrun
THE GAP
Your strategy is clear. The execution isn't.
You’ve got solid goals and a capable team. But the plan stays in the boardroom instead of showing up where the work happens. The disconnect is almost never the strategy — it’s that people don’t have a reliable, usable system for learning and performing the work.
- New hires ramp too slowly
- Rework and avoidable errors creep in
- The "right way" lives in one person's head
- Training gets built, then quietly ignored
HOW I WORK
Moment → Meaning → Move
Every asset I build starts from a real moment in your team’s work — not a slide template. That’s the difference between training people scroll past and tools they actually reach for.
01• Moment
Find the real scene
A specific moment where the work breaks down or a decision gets made — the exact place performance is won or lost.
02• Meaning
Name what good looks like
The insight that moment reveals. We get clear on what “right” actually is here, in plain language people repeat.
03• Move
Ship the one action
The move it earns — a short video, job aid, or checklist people can use in the moment of need and repeat on their own.
RESULTS
What this looks like in the numbers.
30%
Improved sales performance from restructured dealer onboarding with custom learning paths.
SUNNOVA · DEALER & CHANNEL PARTNER ENABLEMENT
80% Increase
In user engagement from a Salesforce integration in the Dealer Engagement platform
— Litmos Lenny Award winner.
SUNRUN · SALES ENABLEMENT
15%
Improved close rate from Call2Close, a modular phone-sales course built for in-person reps pivoting to virtual selling.
SUNRUN · SALES ENABLEMENT
Refreshed YouTube’s online certification program with role-based scenarios, doubling the exam attempt rate and raising the pass rate from 70% to 90% — then produced 85 instructional videos in 8 weeks to launch it globally.
"Extremely reliable, and able to keep a full team and 15 contractors focused through real ambiguity."
"Lee gets stuff done, period. Detail- and process-focused, with a no-nonsense approach that's both refreshing and good for the project."
WORK WITH ME
Strategic Learning Partner
Start with one urgent problem, or build a full performance system. Every engagement begins at the director level and ladders up to what your leadership is already driving toward.
START HERE
Quick Start
One urgent performance problem, solved fast — a low-risk way to see exactly how I work.
$750 one-time investment
- Includes rapid workflow analysis
- Identification of the exact moment of need
- One polished field-ready asset—short video, job aid, or visual checklist optimized for mobile
- Findings report outlining what else we discovered.
This is your low-risk entry point that shows you exactly how we work.
Director Starter
$750 / month
5 hours monthly
Includes
- – Rapid workflow analysis
- – Needs analysis
- – Asset mapping
- – Internal resource alignment
- – Foundational templates
Director Production
$2,500 / month
15–20 hours monthly
Includes
- – Full workflow mapping
- – Comprehensive asset mapping
- – Production of key assets
- – LEAP plan development
- – 1–2 business problems/month
Strategic Partner
$5,000 / month
Full strategic partnership
Includes
- – Custom video & podcast assets
- – Comprehensive job aids
- – Multiple LEAP plans
- – 3–4 business problems/month
- – Full production team access
Month-to-month. 30-day cancellation. No long-term lock-in.
ABOUT
21 years turning complex work into things people can actually do.
I’m Lee Rodrigues. For 20 years I’ve built learning and content for teams at Apple, YouTube, Autodesk, Sunrun, and Sunnova — and I still build the assets myself, not just advise on them.
The market has shifted: AI made producing content fast and cheap, so the value isn’t in building the thing anymore. It’s in the judgment about what’s actually worth building and whether it changes behavior. I use AI as the production engine and bring what AI can’t: finding the real moment where performance breaks, deciding what’s worth building, and tying every asset to a business outcome.
My work runs on one idea: authenticity beats polish. Over-produced content gets slippery and corporate; the rough edge is the grip. I hold a Master’s in Instructional Design, and my approach is grounded in the discipline I learned as a U.S. Army veteran — clear, repeatable, and built for the field.
LET'S TALK
Let's find your first moment.
Book a 20-minute call and we’ll pick one place your strategy is getting stuck. No pitch — you’ll leave with a clear next move whether we work together or not.