The iRest Institute had a strong in-person workshop and certification business, but once students graduated there wasn’t a clear way to keep engaging them. Alumni were asking for what to do next, and IRI needed a way to support continued personal development for people living all over the country.
So we created When Self Falls Away, a trailer video that introduces IRI’s first online course and sets the tone for what happens when you practice Yoga Nidra iRest and begin to explore more deeply in meditation—moving beyond technique into insight and transformation.
The trailer and elearning course gave IRI a clear, shareable on-ramp for graduates who wanted more. Instead of the relationship ending when a workshop ended, the course (and the trailer) created a next step.
This trailer launched IRI’s first online course and helped open the door to an ongoing online course library—giving the organization a way to engage alumni and extend learning beyond live events.
This trailer launched IRI’s first online course and helped open the door to an ongoing online course library—giving the organization a way to engage alumni and extend learning beyond live events.