You are new to an organization and you are in charge of deciding what training to focus on first. Leadership has opinions. Sales says they
Crispin Cain knew he needed video for two or three years before he did anything about it. His words: “Procrastination is great if you have barrels of whiskey aging — but not if you need a YouTube channel.” The final video in the Moment Meaning Move series.
Crispin Cain walked into a retailer in Texas — someone he’d never met — and they looked up and said: “You’re that guy in the video.” That’s what happens when your story starts traveling without you. Part 2 of the Moment Meaning Move series.
Crispin Cain has been distilling whiskey in Mendocino County for 37 years. His biggest challenge wasn’t the craft — it was geographic isolation. This is the moment he realized his story needed a way to travel without him. Part 1 of the Moment Meaning Move series.
Mendocino Spirits was working to expand distribution, but they were running into a familiar challenge: their distilling method was unique, and it took too long to explain in a pitch.