Crispin Cain knew he needed video for two or three years before he did anything about it. His words: “Procrastination is great if you have barrels of whiskey aging — but not if you need a YouTube channel.” The final video in the Moment Meaning Move series.
Crispin Cain walked into a retailer in Texas — someone he’d never met — and they looked up and said: “You’re that guy in the video.” That’s what happens when your story starts traveling without you. Part 2 of the Moment Meaning Move series.
Crispin Cain has been distilling whiskey in Mendocino County for 37 years. His biggest challenge wasn’t the craft — it was geographic isolation. This is the moment he realized his story needed a way to travel without him. Part 1 of the Moment Meaning Move series.
Mendocino Spirits was working to expand distribution, but they were running into a familiar challenge: their distilling method was unique, and it took too long to explain in a pitch.
Integrated Restoration Institute wanted to create a course so students could continue their personal development even if they live on the other side of the country.